Dr. Mayanka Chhonker - Advisory Board Member, Adarsh Sewa Samiti
Dr. Mayanka Chhonker is a Lecturer in Marketing at Leicester Castle Business School, De Montfort University (UK).
Her research interests include digital transformation, sustainable business ecosystems in micro and small enterprise clusters, the sociology of small businesses, and related policy and practice.’ She is a purpose-driven marketing academic whose teaching and research are rooted in the philosophy of “local within local, local within global." She advocates for positive and purpose-driven marketing approaches to empower and elevate small businesses in modern world. She actively collaborate with community businesses, global NGOs, and digital experts to co-create marketing strategies that are ethically grounded, socially responsive, and locally resonant. Her work bridges strategy, storytelling, and sustainability, equipping students and communities to navigate markets with creativity and conscience. Explores what happens when marketing becomes rooted in community needs, heritage knowledge, and global ethics. She call this approach ‘Marketing with Meaning- From Neighbourhood Narratives to Global Strategy.